Our mission at Joooy is to create a platform on which contemporary Iranian artists present their creations and share their reading of the truth and  the experience with viewers. Joooy is the meeting place for artists whose creativity is masterly, alive and daring. They are many, yet hard to find. We are selective and proud to present works of inquisitive Iranian artists that must be appreciated in a bigger arena. 

We collaborate with prestigious galleries in a range of realms of art, from painting and photography art to sculpting and films. 

Today’s world is more connected than ever and in cosmopolitan Dubai, there is more desire than ever before for works of artists from Iran. So, our first big step will be from the UAE. 

At JOOOY, we meticulously collect and present exceptional, enchanting and daring creations to art lovers and collectors. We are exceptionally lucky to benefit from the knowledge and expertise of masters, academics, art connoisseurs and event organizers.  

JOOOY is an art initiative to create a platform for daring Iranian artists to be admired internationally. 

Artistic manifestation is a heroic quest to achieve truth and share it with the beholder. 

JOOOY is the means for artists and their quest. 

We are the vehicle for Iranian artists, and we are the medium for admirers of art, so they can own novel artworks. 

JOOOY aims to present works of art to a greater audience, e.g. homes, museums, shared and public spaces as well as urban domains. 

JOOOY aims to be also a medium of knowledge through events, presentations, speeches and bold curations in multimedia environments. 

JOOOY is not the first. It won’t be the last either. ‌Also, it may not be very different, but it’s mission is the quest for truth.